Top 5 Things to Include in the Home Page of your Corporate Website
1) Products and Services
Be up-front and tell your prospect what products and/or services you provide. Your prospect came to your website looking for something. If he is looking for burglar alarms, tell him you provide burglar alarms. If he is looking to improve his selling skills and you provide sales coaching, tell him that you can help him.
2) Unique Selling Proposition
More than just providing a list of your products and services, you should provide your unique selling proposition (USP). This is what sets you apart from other similar vendors. Your prospect is asking, “Why should I buy from you and not from your competitor?” Do you provide the most competitive price? Do you provide special home delivery? Will you provide hands-on and face-to-face training if the prospect avails of your product or service? Is there a money-back guarantee? There are countless ways you could differentiate yourself from your competition.
Provide a sampling of clients whom you have served satisfactorily. This communicates that you already have experience and that you know what you’re doing. This will also give the prospect an idea whether you are capable of providing what he needs. The bigger and more well-known the clientele, the better.
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4) Testimonials and Awards/Accreditations
In addition to a list of clientele, give short testimonials from specific clients. Ask your clients to give a 1-2 sentence testimonial of how you have helped them solve their problem. If your product/service has received an award from a recognized organization, show that as well. If it was featured on TV, be proud of it. This will help build trust between you and your prospect.
5) Call to Action
Finally, make sure you have a specific call to action in your home page. Don’t just provide information about your company and how you can help your prospect. Lead them into taking action. The action can be calling you on the phone, sending an email inquiry, chatting with a product expert, subscribing to a newsletter, or anything that will take them one step closer to actually availing of your product or service.
So there you have it. These are the top 5 things to include in your home page based on my experience building numerous websites for my clients.
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