Paid Methods of Promoting Your Business Online
Not all budding businesses have a huge budget to pursue all-out paid marketing methods for the web. But if you are among owners who don’t have the time to do it themselves, paying for services is an easier and more convenient option.
The key factor to look out for is which promotion method will produce the best result as it also depends on your budget and the amount of time you’ve allotted for your marketing campaign. Testing your promotion methods will help you identify the best one and which should be tweaked, upgraded, and discarded over time.
Here are our picks for the best paid methods for promoting your business online:
Search Engine Optimization (SEO)
Today’s many businesses rely on paid SEO since it has higher return on investment when it comes to online marketing efforts compared other tactics (i.e. direct mail, online ads, and others).
The primary concern is ‘how much should a business spend on SEO’. But since this online marketing technique is a must these days, business owners have the control and decision on how much to spend. Choosing an agency can make or break this decision, so it’s important to discern the one’s with quality services and excellent track record.
You must also look for an SEO agency which can prepare and show you a detailed plan for your business. This is necessary, so you’ll know what (legal/acceptable) techniques will be used to help you gain exposure in the search engines and garner potential customers.
Pay Per Click (PPC)
Pay per click is a type of advertising wherein the business owner pays for every qualified click which sends the user to his website or sales page. If you want targeted visitors to land on your website, PPC is the best option with the most reasonable cost.
You need to bid on the keywords/phrases which are relevant to your business. Google AdWords is one of the most popular and widely used PPC services today and you can sign up and bid for as little as a few cents to a few dollars per visitor. Higher bids enable business owners to push their ads higher up in the SERPs.
There are online companies offering lead generation services for all types of businesses. Your ads will be displayed online and you’ll pay for the number of qualified clicks which lead visitors to your website.
Lead generation is more targeted and you’ll only need to pay for the visitors who are interested in your products or services. Typically, the cost per lead is between $0.50 and $10.00. This is quite cheap compared to magazine and newspaper ads.
There are two important things to remember when using email marketing as a paid option for promoting your business:
- Do not Spam – because it is unethical and you should adhere to the CAN-SPAM act.
- Use opt-in to capture email addresses voluntarily – because it is the right thing to do and you should provide a useful, free offer to subscribers who sign up.
People’s emails that are included in your list of subscribers should be treated with care. Never bombard them with promotions about your products or services because this is one error that can cost you tremendously.
You can use email marketing tools or services such as MailChimp, Send Grind, Get Response, Aweber, and many others to send your free offer initially and to manage your updates in an organized and systematic way.
Promoting your business online will definitely require monetary investment if you choose the faster and more convenient method. Surely, the DIY method can be used, but it requires a lot of manual labor and time. So, if you have the budget to spend for online promotion, better choose the right method/s to gain the best results.